AESPA - RICH MAN

The music video for aespa’s “Rich Man,” released on September 5, 2025, as the title track of their sixth mini-album Rich Man, is a bold and dynamic celebration of independence and self-worth. Directed under SM Entertainment, the video features the four members—Karina, Giselle, Winter, and Ningning—in a cinematic narrative that redefines wealth as confidence and inner strength. Set against gritty urban settings and futuristic landscapes, the visuals blend high-energy choreography with a rock-infused dance track, driven by rough electric guitar rhythms and dense low frequencies. Key scenes depict the members in powerful, stylish outfits, engaging in dynamic sequences like car chases and rugby matches, reflecting the song’s lyrics, such as “A ‘Rich Man’ redefined, moving beyond material wealth.” A cinematic trailer featuring actor Koo Kyo-hwan adds a mysterious, atmospheric layer, with intriguing elements like a bowling alley in a freezing space. The video’s vibrant visuals and bold storytelling, released at 1 p.m. KST, showcase aespa’s fearless transformation and artistic versatility, delivering an empowering and visually captivating experience.