KARD - TOUCH

KARD's "Touch," released on July 2, 2025, as the title track of their eighth mini-album DRIFT, marks a bold evolution in the group's sound. Departing from their signature high-energy style, "Touch" embraces a smoother, more mature vibe, blending early 2000s R&B with subtle hip-hop elements. The track's sensual rhythm and emotionally nuanced lyrics explore themes of longing and connection, showcasing the group's growth and versatility.

The accompanying music video complements the song's themes with its sultry visuals and suggestive choreography, earning it an R-rating in Korea. Golden-hour lighting and intimate close-ups highlight the group's chemistry and the track's intimate mood. The video emphasizes emotional depth over spectacle, reflecting the group's evolving artistic direction.

"Touch" has been well-received by fans and critics alike, praised for its bold departure from the group's previous work and its mature, refined sound. The song's success contributes to the anticipation surrounding DRIFT and solidifies KARD's reputation as a dynamic force in the K-pop scene.