KiiiKiii - 404 (NEW ERA)
- IMPACT
- 2 days ago
- 1 min read
The music video for KiiiKiii’s “404 (New Era),” released on January 26, 2026, as the title track of their second mini-album Delulu Pack under Starship Entertainment, is a vibrant, high-energy celebration of breaking free from the system and embracing a bold new chapter. Directed by Byul Yun, the video features the five members—Jiyu, Leesol, Sui, Haum, and Kya—in colorful, Gen Z-inspired outfits that mix Y2K nostalgia with futuristic flair, strutting through glitchy digital landscapes, abandoned arcades, and neon-lit streets that symbolize going "off the grid." The visuals pulse with the track’s addictive UK house and garage beats, powerful rap verses, and airy vocals, amplified by sharp, synchronized choreography full of confident struts, playful formations, and explosive dance breaks that echo the lyrics “404, not found in the system / 404, the new era, era.” Dynamic camera work, rapid glitch effects, and vivid color shifts create a fun, empowering narrative of ditching expectations to forge their own path, perfectly capturing KiiiKiii’s youthful charisma and rapid rise as a chart-topping rookie group.
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