LE SSERAFIM - KAWAII

LE SSERAFIM's "Kawaii (Prod. Gen Hoshino)," released on June 24, 2025, is a vibrant and playful track that showcases the group's versatility and charm. Serving as the theme song for the Netflix animated series My Melody & Kuromi, the song celebrates individuality and the power of embracing one's unique qualities. Produced by renowned Japanese artist Gen Hoshino, "Kawaii" features dynamic beats and catchy melodies that resonate with fans worldwide.

The accompanying music video, released on July 9, 2025, immerses viewers in a whimsical world inspired by Sanrio's characters, including My Melody and Kuromi. Set in a fantastical environment, the members of LE SSERAFIM explore colorful and imaginative settings, reflecting the song's themes of self-expression and joy. The visuals complement the upbeat nature of the track, enhancing its message of embracing one's true self.

"Kawaii" has been well-received by fans and critics alike, praised for its infectious energy and the group's ability to convey a positive and empowering message through their music. The song's success further solidifies LE SSERAFIM's position as a leading force in the global music scene, showcasing their ability to blend diverse musical influences and cultural elements seamlessly.