NCT WISH - COLOR

The music video for NCT WISH’s “COLOR,” released on September 1, 2025, as the title track of their third mini-album COLOR, is a vibrant and energetic celebration of individuality and self-expression. Directed under SM Entertainment, the video features the six members—Sion, Riku, Yushi, Jaehee, Ryo, and Sakuya—in a dynamic, paint-splashed world that bursts with vivid hues and surreal visuals. The electro-pop track’s strong synthesizers and jazzy chord progressions are brought to life through bold choreography, incorporating paint-and-draw-inspired gestures that reflect the song’s theme of coloring the world with confidence, as seen in lyrics like “Anajwo tteugeopge / Paseutelcheoreom beonjyeoon neoui color.” Scenes transition between colorful urban streets, abstract art studios, and dreamlike prism-lit spaces, showcasing the members’ youthful charisma and tight-knit chemistry. The video’s cinematic flair, with its vibrant palette and dynamic camera work, amplifies NCT WISH’s upgraded energy, delivering a visually captivating narrative that invites viewers to embrace their unique hues.