RIIZE - FAME

The music video for RIIZE’s “Fame,” released on November 24, 2025, at 6 p.m. KST as the title track of their second single album under SM Entertainment, is a raw and introspective behind-the-scenes glimpse into the highs and hollows of stardom, blending rage-hip-hop intensity with emotional pop vulnerability to question the true cost of the spotlight. Directed with a gritty, documentary-style edge, the video follows the six members—Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton—as rising icons navigating a whirlwind of flashing cameras, chaotic rehearsals, and solitary reflections, set against moody urban backdrops that shift from neon-lit stages to dimly lit hotel rooms. The visuals pulse with the track’s powerful rhythmic structure and electric guitar riffs, showcasing dynamic, aggressive choreography that erupts in explosive group formations amid shattered mirrors and swirling spotlights, while intimate close-ups capture their weary yet defiant expressions—Eunseok’s brooding guitar solo in a rain-slicked alley, Anton’s haunting vocals echoing in an empty arena. Lyrics like “They don’t really love me, shout loud, cry tears” come alive through fragmented narratives of fan mobs turning to isolation, culminating in a cathartic rooftop release where the members reclaim their narrative, emphasizing that real connection trumps fleeting fame. This visually striking and emotionally charged masterpiece, produced with collaborators like BIGONE on lyrics, delivers RIIZE’s signature synergy with a bold, genre-fusing evolution that resonates deeply.