SUNMI - BLUE!

The music video for SUNMI’s “BLUE!,” released on August 26, 2025, as the pre-release single for her upcoming physical album, is a striking and evocative exploration of youth and transformation. Directed under ABYSS Company, the video showcases SUNMI’s bold reinvention, featuring her with a glamorous golden bob hairstyle, smoky makeup, and rock-inspired styling. The visuals open with a provocative question, “What would you do if your lover turned into a cockroach?” setting a surreal tone that weaves through dreamy, blue-toned rooftop scenes where SUNMI wields a bass guitar, exuding a chic, rebellious aura. The self-written track’s band-driven sound, blending melancholy with vibrant energy, is amplified by dynamic choreography and cinematic shots of SUNMI against urban landscapes, reflecting the song’s themes of sadness, youth, and emotional instability. Lyrics like “BLUE! captures the brightest yet shakiest moments” come alive through her expressive performance, creating a visually captivating narrative that reinforces her “concept master” status and delivers a powerful, transformative experience in her signature “Sunmi-pop” style.