TREASURE - IF I
- IMPACT
- 13 minutes ago
- 1 min read
The music video for TREASURE’s “If I,” released on June 6, 2026, as the title track of their third studio album RE;MEMBER, is a heartfelt and emotional ballad that showcases the group’s matured vocal ability and sincere storytelling.
The MV features the 10 members in soft, warm-toned settings — empty apartments, rainy city streets, and quiet rooftop moments — capturing feelings of longing, regret, and nostalgia. The visuals are cinematic and intimate, focusing on individual close-ups and subtle group interactions that emphasize their emotional delivery.
The song’s beautiful mid-tempo ballad sound, rich harmonies, and touching lyrics (“If I could turn back time…”) are beautifully reflected in the MV’s gentle choreography, soft lighting, and melancholic atmosphere. Standout vocal moments from Jihoon, Haruto, and Junkyu add depth to the emotional tone.
Overall, “If I” is a mature, sincere, and touching music video that highlights TREASURE’s growth as artists and their ability to convey deep emotions.
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