IMPACT

The music video for I.O.I’s “SUDDENLY,” released on May 19, 2026, for their 10th anniversary comeback, is a nostalgic, emotional, and beautifully nostalgic visual that feels like a warm reunion with fans. The MV captures the heartfelt essence of the song with soft, dreamy visuals, warm golden-hour lighting, and sincere performances from the members. It beautifully blends present-day scenes with flashbacks from their iconic 2016 debut era, creating a touching full-circle moment. The members...

The music video for ITZY’s “Motto,” released on May 18, 2026, as the title track of their new mini-album, is a refreshing, colorful, and emotionally warm comeback that feels like a love letter to MIDZYs. The MV beautifully pays homage to ITZY’s past eras while embracing a bright, summery, and heartfelt vibe. The members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — deliver a mix of nostalgic references to their previous music videos and fresh, joyful scenes filled with vibrant colors, soft...

The music video for ZEROBASEONE’s “TOP 5,” released on May 17, 2026, as the title track of their 6th mini-album Ascend-, is a sleek, confident, and high-energy performance video that screams “main character energy.” The MV features the nine members — Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin — in sharp, stylish outfits, dominating a massive, futuristic stage with powerful synchronized choreography. The visuals are clean and...