ILLIT - ITS ME

The music video for ILLIT’s “It’s Me,” released on April 28, 2026, as the title track of their third mini-album I’LL BE THERE under BELIFT LAB, is a bright, confident, and playful declaration of self-love and identity.

Directed with a fresh, youthful concept, the MV features the five members — Yunah, Minju, Moka, Wonhee, and Iroha — in a colorful, ever-changing pop-art world. The visuals are filled with vibrant pastel tones, oversized props, mirror rooms, and dynamic stage sets that shift between cute and cool. The members showcase strong charisma through sharp, synchronized choreography that mixes cute gestures with confident struts and powerful point dances.

The track’s catchy, upbeat pop sound with a strong “It’s me, it’s me, no one else but me” hook is brought to life through the girls’ bright energy, expressive facial expressions, and tight group chemistry. Standout moments include Wonhee’s bright center presence, Minju’s smooth rap delivery, and the group’s fun, empowering final chorus under a shower of colorful confetti.

Overall, “It’s Me” is a fun, empowering, and highly rewatchable MV that highlights ILLIT’s growing confidence and solidifies their signature fresh and lovable charm.