KPOP IN BAY AREA

The music video for ILLIT’s “Not Me,” released on February 6, 2026, as a surprise visual for the B-side track from their first single album Not Cute Anymore under BELIFT LAB, is a refreshing, grounded slice-of-life showcase that strips away polished idol glamour to reveal the group’s authentic, everyday selves. Directed with a paparazzi-inspired, candid-camera style—using high-angle zooms, pixelated extreme close-ups, and shaky handheld shots—the video follows the five member

The music video for ILLIT’s “Sunday Morning,” released on January 13, 2026, as the title track of their second mini-album under BELIFT LAB, is a soft, sun-drenched ode to lazy weekends and quiet affection, wrapping the group’s signature fresh charm in a mellow, lo-fi R&B glow. Directed with a warm, golden-hour filter, the video follows the five members—Yunah, Minju, Moka, Wonhee, and Iroha—through a cozy, sunlit apartment and nearby park, capturing the gentle rhythm of a perf

The music video for ILLIT’s “Not Cute Anymore,” released on November 24, 2025, at 6 PM KST as the title track of their first single album under BELIFT LAB, is a bold and fantastical declaration of self-reinvention, shattering the group's signature cuteness with a mature, edgy reggae-pop vibe that pulses through surreal, dreamlike worlds. Directed to challenge stereotypes, the video features the five members—Yunah, Minju, Moka, Wonhee, and Iroha—in a narrative of transformatio

The special performance video for ILLIT’s “oops!,” released on September 2, 2025, as part of Spotify’s K-Pop ON! Hub series under BELIFT...

The music video for ILLIT’s “Toki Yo Tomare,” released on September 1, 2025, as the lead track of their Japanese debut single album under...

ILLIT's "Jellyous," released on July 7, 2025, is a dynamic dance-pop track featured on their third mini-album, bomb. The song blends...