KPOP IN BAY AREA

The music video for ILLIT’s “Not Cute Anymore,” released on November 24, 2025, at 6 PM KST as the title track of their first single album under BELIFT LAB, is a bold and fantastical declaration of self-reinvention, shattering the group's signature cuteness with a mature, edgy reggae-pop vibe that pulses through surreal, dreamlike worlds. Directed to challenge stereotypes, the video features the five members—Yunah, Minju, Moka, Wonhee, and Iroha—in a narrative of transformatio

The special performance video for ILLIT’s “oops!,” released on September 2, 2025, as part of Spotify’s K-Pop ON! Hub series under BELIFT...

The music video for ILLIT’s “Toki Yo Tomare,” released on September 1, 2025, as the lead track of their Japanese debut single album under...

ILLIT's "Jellyous," released on July 7, 2025, is a dynamic dance-pop track featured on their third mini-album, bomb. The song blends...

ILLIT's "Do the Dance," released on June 16, 2025, is the title track from their third mini-album bomb. The song captures the whimsical...

Illit's new song "Almond Chocolate" is a smooth blend of sweet melodies and rich vocals, offering a treat for both the ears and the soul....