ILLIT - SUNDAY MORNING
- IMPACT
- Jan 14
- 1 min read
The music video for ILLIT’s “Sunday Morning,” released on January 13, 2026, as the title track of their second mini-album under BELIFT LAB, is a soft, sun-drenched ode to lazy weekends and quiet affection, wrapping the group’s signature fresh charm in a mellow, lo-fi R&B glow. Directed with a warm, golden-hour filter, the video follows the five members—Yunah, Minju, Moka, Wonhee, and Iroha—through a cozy, sunlit apartment and nearby park, capturing the gentle rhythm of a perfect Sunday: brewing coffee in oversized shirts, slow-dancing in the living room to vinyl crackle, and napping on picnic blankets under cherry blossoms. The visuals bloom with the song’s dreamy synths and airy vocals, showcasing effortless choreography that sways like morning light through curtains—soft shoulder rolls, intertwined hand holds, and playful twirls—while pastel outfits and natural makeup enhance their effortless, relatable glow. Key moments include Wonhee’s sleepy smile as she stretches in bed, Minju’s gentle hum while watering plants, and a final rooftop scene where the group links arms against a pastel sky, singing the chorus “Sunday morning, stay with me a little longer” in perfect harmony. The video’s tender cinematography, soft-focus close-ups, and subtle VFX of floating dust motes create an intimate, heartwarming escape that celebrates small joys and the comfort of togetherness, perfectly encapsulating ILLIT’s evolving maturity while keeping their signature warmth.
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