JOY - LOVE SPLASH

The music video for JOY’s “Love Splash!,” released on August 18, 2025, as the title track of her first solo mini-album From JOY, with Love, is a vibrant and heartwarming ode to summer romance. Directed under SM Entertainment, the video follows Red Velvet’s JOY, Park Soo-young, as she embarks on a sun-soaked beach adventure with friends, capturing the exhilarating rush of first love. The 26-second teaser sets the tone with JOY’s radiant energy, showcasing playful scenes of her laughing by the seaside, basking in dazzling sunlight, and navigating unexpected romantic sparks. The pop-dance track’s upbeat rhythm, blending a driving bassline with soft piano and bell tones, comes alive through colorful, cinematic visuals and JOY’s expressive choreography. The video’s lively beach settings and stylish cinematography amplify the song’s refreshing summer vibe, with lyrics like “Confessing honest love, diving into each other, Splash!” brought to life through JOY’s bright vocals and charming expressions. This joyful, immersive narrative perfectly encapsulates the carefree spirit of young love, making “Love Splash!” a standout visual masterpiece.