KPOP IN BAY AREA

The music video for FIFTY FIFTY’s “Skittlez,” released on November 9, 2025, as the B-side visual from their third digital single Too Much Part 1 under ATTRAKT, is a quirky and vibrant explosion of colorful chaos that embodies the track’s hip-hop-infused pop energy and playful seduction. Directed with a fun, retro-candy aesthetic, the video follows the five members—Keena, Chanelle, Yewon, Hana, and Athena—as flirtatious "sweet temptresses" in a whimsical candy factory turned g

The music video for FIFTY FIFTY’s “Eeny Meeny Miny Moe” (가위바위보), released on November 4, 2025, as the title track of their third digital single Too Much Part 1 under ATTRAKT, is a playful and empowering game of chance that captures the thrill of romantic uncertainty with vibrant, whimsical energy. Directed with a bold, rhythmic density that amps up the group’s signature bubblegum pop sound—featuring dense beats, addictive “ba ba ba badam” hooks, and a fusion of hip-hop flair

The music video for KISS OF LIFE’s “Lucky,” released on November 5, 2025, as the title track of their first Japanese mini-album TOKYO MISSION START, is a vibrant and confident celebration of serendipitous encounters and urban adventure, set against the bustling energy of Tokyo’s iconic streets. Directed to mark their Japanese debut under S2 Entertainment, the video follows the four members—Julie, Natty, Belle, and Haneul—as undercover "agents" on a playful "mission" to spread

BOYNEXTDOOR's "Hollywood Action," released on October 20, 2025, as the title track of their fifth mini-album The Action under KOZ Entertainment, is a high-octane swing-jazz-infused pop bop that exudes the swagger and spotlight-stealing confidence of Hollywood stars, complete with vibrant brass hooks and an infectious "Ready, camera, everybody Hollywood action!" chant that rallies listeners into a cinematic frenzy. The track pulses with the group's signature unfiltered charm,

NCT WISH’s “Dreamcatcher,” released today as the pre-release single for their January 2026 Japanese mini-album WISHLIST, is a breezy, synth-pop earworm that captures the fluttery nerves of a first crush with a bright, addictive hook—“Pop, pop, pop—catch the wish before it flies.” Over airy chimes and a bouncy beat, leader SION confesses his daydreams in a soft, earnest vocal, while the other five members layer playful chants and crisp harmonies, turning the track into a feel-

The music video for 82MAJOR’s “TROPHY,” released on November 4, 2025, as the title track of their second mini-album WINNER  under The L1H, is a triumphant and high-stakes showcase of the group’s unbreakable determination and star quality. Directed with a cinematic, arena-rock intensity, the video features the seven members—Giseok, Kyeonghun, Dohoon, Hyeonbin, Minjae, Jinhyuk, and Hyunbin—in a narrative of fierce competition and ultimate victory, set against grand, golden-lit