KPOP IN BAY AREA

The music video for ILLIT’s “Not Cute Anymore,” released on November 24, 2025, at 6 PM KST as the title track of their first single album under BELIFT LAB, is a bold and fantastical declaration of self-reinvention, shattering the group's signature cuteness with a mature, edgy reggae-pop vibe that pulses through surreal, dreamlike worlds. Directed to challenge stereotypes, the video features the five members—Yunah, Minju, Moka, Wonhee, and Iroha—in a narrative of transformatio

The music video for no na's "the one," released on November 20, 2025, as their latest single under 88rising, is a dreamy, introspective R&B-pop voyage through vulnerability and guarded romance, capturing the quartet—Christy Gardena, Esther Geraldine, Baila Fauri, and Shazfa Adesya—in a hazy, sunlit urban haze that blends soft-focus intimacy with subtle surrealism. Directed with a minimalist, ethereal aesthetic, the visuals unfold like a late-afternoon reverie: Christy wanders

The music video for Stray Kids’ “Do It,” released on November 21, 2025, as the lead title track of their special album SKZ IT TAPE "DO IT" under JYP Entertainment, is a mesmerizing fusion of mystical futurism and unbridled confidence, urging fans to trust their instincts and seize the moment with a laid-back reggaeton swagger. Directed with a cinematic, otherworldly edge, the video casts the eight members—Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N—a

The music video for BINI’s “Sweet Tooth,” released on November 19, 2025, under Star Music, is a sugar-rush explosion of playful romance and irresistible charm that turns everyday cravings into a full-blown candy-coated fantasy. The eight members—Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena—transform into living desserts inside a pastel dream factory: Aiah drips like melted strawberry ice cream, Colet struts as a glossy red lollipop, and the rest bounce through

The music video for BABY DON'T CRY's "I DON'T CARE," released on November 19, 2025, as their second digital single under P NATION, is a defiant and energetic visual manifesto of resilience and youthful rebellion, blending kitschy flair with high-stakes drama to showcase the six members—Mia, Beni, and their bandmates—united against adversity. Directed with a dynamic, storm-ravaged aesthetic, the video opens amid swirling winds and dark clouds symbolizing external pressures, wh

The music video for BABYMONSTER’s “PSYCHO,” released on November 19, 2025, at midnight KST as a gripping B-side visual from their second mini-album WE GO UP under YG Entertainment, plunges viewers into a nightmare-fueled psychological thriller that redefines the group's fierce hip-hop swagger with dark, cinematic intensity. Directed with a suspenseful, ever-shifting aesthetic blending hip-hop, dance, and rock elements, the video unfolds as a homage to iconic horror films, fea