The music video for ILLIT’s “It’s Me,” released on April 28, 2026, as the title track of their third mini-album I’LL BE THERE under BELIFT LAB, is a bright, confident, and playful declaration of self-love and identity. Directed with a fresh, youthful concept, the MV features the five members — Yunah, Minju, Moka, Wonhee, and Iroha — in a colorful, ever-changing pop-art world. The visuals are filled with vibrant pastel tones, oversized props, mirror rooms, and dynamic stage se

The music video for NMIXX’s “Crescendo,” released on April 28, 2026, is an ambitious and visually stunning comeback that showcases the group’s signature experimental sound and powerful performance. Directed with grand cinematic scale, the MV takes place in a magnificent, ever-evolving concert hall that slowly transforms into a surreal dreamlike space. The six members — Lily, Haewon, Sullyoon, Bae, Jiwoo, and Kyujin — begin with elegant, restrained choreography before building

The music video for KISS OF LIFE’s “Don’t Mind Me,” released on April 15, 2026, as the title track of their third mini-album Lose Yourself under S2 Entertainment, is a sleek, confident, and effortlessly cool performance video that highlights the group’s growing maturity and charisma. Directed with a minimalist yet stylish concept, the MV features the four members—Julie, Natty, Belle, and Haneul—in a sleek, modern black-and-white studio space with dramatic red lighting accents

The music video for BABY DON'T CRY’s “Bittersweet,” released on April 16, 2026, as the title track of their third mini-album Bittersweet under P NATION, is a beautifully emotional and visually poetic comeback that showcases the group’s more mature and vulnerable side. Directed with a soft, nostalgic aesthetic, the MV follows the six members—Mia, Beni, and the rest of the lineup—through warm, golden-toned memories and quiet present-day moments: walking through sunlit fields, f

The music video for LE SSERAFIM’s “CELEBRATION” delivers a bold and polished comeback that feels both cinematic and emotionally grounded, showcasing the group’s continued growth and confidence. Released as part of their latest era, the MV blends striking visuals with a strong narrative centered on resilience, self-expression, and stepping into your power. Set against a mix of sleek, modern backdrops and darker, more introspective scenes, the video follows the members as they

The music video for iFYE’s “Hazy,” released on April 15, 2026, as the title track of their debut mini-album Blur under JYP Entertainment, is a dreamy, atmospheric, and emotionally delicate visual that perfectly matches the song’s soft, hazy indie-pop sound. Directed with a soft-focus, ethereal aesthetic, the MV follows the five members through a series of gentle, blurred dreamlike scenes — walking through misty forests, floating in calm water, lying in flower fields, and dan