The music video for RIIZE’s “Fame,” released on November 24, 2025, at 6 p.m. KST as the title track of their second single album under SM Entertainment, is a raw and introspective behind-the-scenes glimpse into the highs and hollows of stardom, blending rage-hip-hop intensity with emotional pop vulnerability to question the true cost of the spotlight. Directed with a gritty, documentary-style edge, the video follows the six members—Shotaro, Eunseok, Sungchan, Wonbin, Sohee, a

The music video for Stray Kids’ “DIVINE” (신선놀음), released on November 27, 2025, as the second title track from their special album SKZ IT TAPE ‘DO IT’ under JYP Entertainment, is a breathtaking fusion of Korean folklore and modern hip-hop swagger, reimagining the group as mythical trickster gods in a visually epic, high-production spectacle. Directed with cinematic grandeur, the video draws from the legendary Jeon Woo-chi and traditional motifs like Ilwolobongdo landscapes, t

The music video for ILLIT’s “Not Cute Anymore,” released on November 24, 2025, at 6 PM KST as the title track of their first single album under BELIFT LAB, is a bold and fantastical declaration of self-reinvention, shattering the group's signature cuteness with a mature, edgy reggae-pop vibe that pulses through surreal, dreamlike worlds. Directed to challenge stereotypes, the video features the five members—Yunah, Minju, Moka, Wonhee, and Iroha—in a narrative of transformatio